VISUAL IDENTITY DEPERO SPACE TO SPACE
Graphic Bureau oversaw the entire visual identity of the Depero Space to Space exhibition at the Museo Bagatti Valsecchi, collaborating closely with LightScene Studio on the lighting design in a shared and synchronized effort.
The main focus was the design and production of the printed materials, created to guide and accompany visitors through the exhibition. The 48-page booklet opens with an introduction by the museum director, Antonio D’Amico, followed by a general floor plan that allows visitors to constantly orient themselves within the spaces, ensuring a smooth and enjoyable visit. Each room is explored in depth through a textual narrative accompanied by key plans indicating the exact location of the works and their captions.
From a graphic design perspective, the focus was on visual contrast, prioritizing clarity and intuitiveness through a clean balance of black and white. The text appears in black on a white background for maximum readability, while the graphics and maps are presented in white on a black background for a strong visual impact. The only splash of color is reserved for the cover, where the featured work Cavalli sulla corda retains its original hues. To meet the needs of an international audience, such as that of the casa Museo Bagatti Valsecchi, the entire volume includes English translations of the texts.
